Wisetica is my CCTV company: 24/7 remote monitoring and camera installation for shops, offices and homes, with operators in Mitcham, United Kingdom and Vavuniya, Sri Lanka. Its old website no longer matched the business, so I rebuilt it from the ground up.
The problem
- The services page still showed a theme’s demo content for a “creative agency”.
- The footer contact form was broken and showed raw code instead of a form.
- Search engines were given inconsistent names, logos and profiles for the company.
- The site tried to sell six unrelated services, which diluted the main message: protecting premises.
- It depended on several paid page-builder plugins, which made it slower and harder to maintain.
The approach
- Focus. The site now sells exactly two things: CCTV remote monitoring and CCTV installation. Everything else will live on a separate site.
- A custom theme, no page builder. Hand-built templates that load fast and are easy to edit from the dashboard.
- Modern cloud hosting. WordPress on Google Cloud Run with a Cloud SQL database, and images served from Amazon S3 through CloudFront.
- “Eyes open while you sleep.” The hero shows a night-time camera feed and a response log that fills in step by step, explaining what happens when an alert fires, clearly labelled as an example.
- Two time zones, one watch. A section with live local clocks for the UK and Sri Lanka teams, the company’s real differentiator.
- A Protection Finder. Four quick questions recommend the right protection and pre-fill the quote form, so enquiries arrive already describing the premises.
- Industry pages and guides. Pages for convenience stores, food halls and offices, plus a guide comparing remote monitoring with security guards.
- One brand family. The same navy and amber palette as this site, with the Wisetica logo and favicon recoloured to match.
- Search and AI readiness. Structured data for the company, both offices and its FAQ, an llms.txt summary, redirects from old addresses, and a clean founder link back to this site.
- Mobile first. A bottom action bar with Call, WhatsApp and Get a quote, and swipeable testimonials.
Built honestly
Every claim on the site is one the business can stand behind. There are no invented prices, accreditations or statistics, and client testimonials appear in the clients’ own words.
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